Who We Are
Co-Founders Joel and Dan, have a long history of working together and have launched award winning apps like Popcorn & Grabble, being decorated as ‘Mobile Company of The Year’ in 2017 from Techcrunch.
As busy entrepreneurs they have spent years learning about how to optimise their cognitive performance to achieve more; applying tools from psychology, neuroscience and nutrition.
When the time came to start something new, they knew their passion started here - distilling complex information about how the mind works into something bitesize and accessible.
Their goal is to create products that help people optimise their brains through nutrition and information.
To help people achieve their human potential and, in so doing, achieving their own.